Rising Canadian trap-star FRVRFRIDAY continues his breakout 2020 with the companion release of his new single and music video “Window Shopping ft. Lil Baby.” FRVRFRIDAY’s smooth, melodic delivery floats over trunk-shaking 808s and glimmering piano bursts, laying down an irresistibly-catchy hook before clearing space for Lil Baby’s spirited onslaught of braggadocious bars.
The video mirrors the track’s ominous yet celebratory energy, mixing a moody, Toronto atmosphere with FRIDAY and Baby’s luxurious lifestyle and blinding diamonds as the two express their separation from the “window shoppers.” Following the releases of “NaNa” and “100 Rounds” earlier this year, “Window Shopping ft. Lil Baby” marks the FRVRFRIDAY’s third absolute-banger of 2020, and feels like a victory lap as the 21-year old from Alberta stunts with one of the rap’s hottest artists in Lil Baby. FRVRFRIDAY has demonstrated an ability to craft trap-hits with completely different sounds, a versatility that will no doubt draw more fans and attention as he continues to drop hits and collaborate with other big-artists. Being a former Dangerous Artist of the Week, FRVRFRIDAY has more than lived up the title as he continues his breakout 2020, and we are more than excited to see what else he has in store.