By Kennedy Cook
Tik-Tok sensation turned Atlantic labeled artist, Jeven Reliford, released his new single “Butterflies” on all streaming platforms this past Friday. Georgia-born singer, songwriter, and performer combines pop, hip-hop & a twinge of R&B fusion to contour his unique sound.
Photo Courtesy of Atlantic Records
Music has long played a crucial role in Reliford’s life from an early age. As the youngest of three siblings, he initially embraced music by singing with his older sisters. He honed his voice through various influences such as Bruno Mars, Drake, Ashanti, Florida Georgia Line, Morgan Wallen, and many others. During September of 2019, Reliford’s rendition of Post Malone’s “Goodbyes” exploded on Tik Tok with 3.5 million views. Since then he’s continued to showcase his vocal skill and range leading to an immense online following in less than a year. However, his ambitions have exceeded social media as fans globally have witnessed his dreams coming to fruition as a newly signed recording artist with Atlantic records.