By Oliver Heffron

Keenon Rush is a “Big-Money King.” His new music video, “Make Sense,” pays homage to the ever-fleeting chase of the bag through a retro-fitted, thriller-noir lens that portrays the rising Atlanta-MC as a devilishly clever organized-crime lord of a past era, narrowly escaping Undercover federal agents all while rocking an extremely fly trenchcoat. Director Christopher Carson utilizes old-school zooms and camera-movements to encapsulate the energy of a 1980’s crime-thriller, creating humorous moments through the lens as the camera anxiously follows Keenon and his criminal counterparts escape the grasps of an outrageous police-sting operation. The character’s charismatic, mob-boss energy reflects Kennon Rush’s flow on the track, which parades effortless control over the wavy, reverb-heavy instrumental, a vibey, late-night night bounce that just “Make sense, no explanation.” The video and Rush’s lyrics portray the unlikely rise to riches as a forceful struggle: “And we came a long way just to make it / Made a way out of no way had to take it.” “Make Sense” depicts the relentless logical commitment to profit that is required to make something of nothing, everything making sense in the context of gains and losses. Keenon Rush is an artist with a message to verbalize, as shown in his recent inventive freestyle video “Keemix 3” which shares Rush’s unfiltered thoughts on the racial traumas and movements of 2020. “Make Sense’s” production quality and realized themes show progress in Rush’s creative direction as he continues to grow in 2020.