Written by: David Williams

Riding the momentum of her white hot performance at Pitchfork Music Festival, Japanese Breakfast, aka Michelle Zauner, drops the Korean version of her glittery neon single “Be Sweet” featuring So!YoON!—the lead single off the Grammy-nominated album Jubilee in 2021.

“We thought it would be fun to put out a special Korean version of ‘Be Sweet’ preceding our upcoming performance in Seoul. I'm very grateful Yaeji helped me with the translation over a year ago,” says Zauner. “So!YoON! is one of my favorite indie artists in Seoul right now and I’m so happy we got to collab.”

Zauner is having an MVP-worthy caliber year by being named one of the most influential people in 2022 by TIME Magazine, adapting her New York Times best-selling memoir Crying in H Mart into a feature film, and also on tour for the majority of the year with headlining shows, festivals and getting a chance to play alongside her idols Yeah Yeah Yeahs. 

Be Sweet (Korean Version) is available on all streaming platforms here.